About The Cult of Fitness
Lots of people work out, but most don't wake up thinking about it. It's not just something you do, it's who you are.
You're different. You've learned how to suffer. Yet even when you're deep in the pain cave you know it isn't a punishment. It's a reward. You come alive when you sweat, push yourself, and compete -- even if your only competition is yourself.
We can't grant you membership in the Cult: you've already earned it. But we can offer you the gear that celebrates who you are and how you live, while offering you a commitment to design and quality as strong as your commitment to your own fitness.